Lyst for iPhone

Fashion’s best accessory  

Seasonality and personalization – two incredibly important parts of any fashion product. So when it came to the Lyst app, which for months featured the same hard coded categories (like shorts even in winter), things needed an update. With this in mind, I helped design a completely new information architecture for the app, as well as an on-boarding flow that uses data science to personalize the UX based on price preference. Shout-out to the team: Matt, Emma, Mitchell, Marcos, Madhuri, Carlos, Mike, Linda, and Drake for their hard work making Lyst for iPhone fashion's best accessory. 

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